13 December 2010
When art out sells signage
This giant doctors bag outside a medical office building in Stanton Delaware is so memorable you only have to drive by once to have your memory ingrained. Less can be said id these was a common sign reading "Doctors Office" Giant or monumental sculptures touch the deep inner child in us all.
That inner mind is impressed permanently and indelibly. This is why signage is not read or remembered and is unimpressive in todays over lettered world.